A brand target guide for Zespri- the world’s largest marketer of kiwi fruit. As part of their 2020 rebrand, Zespri sought the help of Kantar to redefine Zespri’s positioning in the fruit industry. The aim: to capture their brand target insights in a playful, accessible and flexible manner.

Design Strategy 
Resonating with the company’s refreshed brand guidelines, the loud bursts of color, unexpected textural elements and playful reading format work together to create a strong but flexible reading structure.