An illustrated roadmap for Wildlife Reserves Singapore, which manages world-leading zoological institutions and focuses on protecting biodiversity in Singapore and other parts of Southeast Asia. The roadmap was designed as part of an educational toolkit, equipping workshop participants with the framework they would need to build a memorable in-park experience for their zoological institute in Mandai, Singapore.*

*Text in graphic have been substituted or removed for confidentiality reasons 
Design Strategy
The core narrative, developed by Kantar consultants, was translated into a one page graphic leading park managers and rangers through a series of steps needed to create a meaningful in-park experience. The illustrations borrow heavily on imagery common to camping; enlivened with bouts of energising color that lend rhythm to the graphic.