Overview
Branding for The Hub, PepsiCo’s global network of research and development facilities. The Hub is a place of co-creation, where researchers and developers test and learn to create consumer centric, innovation forward food and beverage experiences.
Branding for The Hub, PepsiCo’s global network of research and development facilities. The Hub is a place of co-creation, where researchers and developers test and learn to create consumer centric, innovation forward food and beverage experiences.
Design Strategy
The Hub’s ethos is simple- collaboration and creation. The links in the logo symbolize the iterative process of innovation and can be used as a graphic signifier to frame contexts, people, and key points.
The Hub’s ethos is simple- collaboration and creation. The links in the logo symbolize the iterative process of innovation and can be used as a graphic signifier to frame contexts, people, and key points.
