Overview
Branding for The Hub, PepsiCo’s global network of research and development facilities. The Hub is a place of co-creation, where researchers and developers test and learn to create consumer centric, innovation forward food and beverage experiences.
Design Strategy
The Hub’s ethos is simple- collaboration and creation. The links in the logo symbolize the iterative process of innovation and can be used as a graphic signifier to frame contexts, people, and key points.