A concept for re-imagining self-help books. As Alain de Botton wrote in a Guardian column: “Anyone wanting to damage their intellectual credentials at a stroke need only do one simple thing: confess they read self-help books.”. Self-help as a genre is often ridiculed in the literary canon, inspiring this tongue in cheek concept of turning the genre on its head- in other words, to get readers to treat self-help writing a little more seriously.

Design Strategy
Drawing parallels from academic journals, instruction manuals and ambient mood lighting, these self-help book covers make use of crisp and ordered typography to illuminate the didactic purpose of the genre.