Overview
A concept for the International Renewable Energy Conference (IREC) 2020. The idea was to tap into the movement and flow of energy cycles to communicate the urgency of developing renewable energy solutions.
Design Strategy
Taking cues from the cyclical nature of energy cycles, three looping motion graphics were created with the help of code. The use of a typographic grid in the motion graphics parallel the idea of embedding renewable power into an electricity grid. While the grid is static, the letters adjust to its changing framework perfectly, because each letter is designed to work in every possible framework. In a way, the letters are never distorted, echoing the mission of IREC to never compromise on the reliability of renewable sources of energy.