Overview
A series of bottle packaging designs for PepsiCo’s natural sparkling water concept, H2OH!
Design Strategy
H2OH!’s brand DNA is rooted in the idea of ‘The Double Agent’- 2 refreshing fruits melded into one, creating a break in monotony of daily life, with vibrantly optimistic illustrations that cue hydration and carbonation. The visuals leaned towards the use of sliced fruit illustrations, slanted dynamic typography to mirror that ‘slicing’ action and bubbles to cue carbonation and hydration.