A branding concept for a dog food delivery service. Goodpup focuses on high quality, human-grade food, that dog owners would feel good about feeding to their dogs.
Design Strategy
The visual strategy is simple- hold shoppers’ attention. The use of punchy colors, and attention to detail in the illustrations create a visual narrative on the packaging- evoking the dynamic, playful chaos of having to walk a dog in the city. A responsive web and mobile design was created with modularity and flexibility to allow for Goodpup’s different offerings to be presented variedly, all the while maintaining a strong cohesive look.

Take a look at Goodpup’s sample website here.