A playbook designed for Beef + Lamb NZ- a farmer-owned industry organization representing New Zealand’s sheep and beef farmers. The book breaks the rhythm of long-form content to engage stakeholders and farmers in Beef + Lamb’s network.
Design Strategy 
The playbook was designed with a system that clarifies the provocations, validations and actions New Zealand’s red meat industry faces. Aside from being functional, it allows themes to be presented variedly without adhering to a monotonous system.